Lead Magnet Design: Your Expertise Turned Into a Playbook

A lead magnet solves one problem completely in about 10 pages and exists to earn an email address. A workbook makes the reader do the work, with exercises and fillable sections across roughly 20 pages. A playbook documents your full method, with frameworks, matrices and a roadmap, at around 30 pages: the document you would hand a client or a new hire. The three are my Basic, Standard and Premium packages, and all are built so the reader can act at the end.

Every order includes the structure, the writing, the information design visuals and the layout, delivered as a designed PDF. Basic gives you 10 inside pages and 2 visuals with a cover; Standard 20 pages, 4 visuals, a clickable table of contents and fillable exercises; Premium 30 pages, 8 visuals, the table of contents and a roadmap. Visuals mean matrices, decision trees, comparison tables, scoring grids and checklists, not decoration. Two revisions are included on every package.

A lead magnet costs $50, a workbook $100 and a signature playbook $150, for 10, 20 and 30 inside pages respectively. If you need more room, additional pages cost +$10 per two pages and additional visuals +$10 each. A Social Media Kit (+$150) turns the document into covers, quote cards and carousel slides sized for Instagram and LinkedIn to promote the download. Prices are in US dollars on Fiverr.

A lead magnet is delivered in 3 days, a workbook in 4 and a signature playbook in 5, counted from the moment I have your material and your brief. Sending notes, a recording or existing posts at order time is what keeps those dates; if I have to build the outline from scratch, we agree on it first. Express delivery is available as an extra, from +$100 to +$200.

Either, and most clients land in between: you provide the expertise, I provide the structure and the writing. Send notes, a webinar recording, blog posts, slides or a voice memo explaining your method, and I organize it into a sequence that teaches rather than lists. Nothing is generated and dropped in unreviewed: you check every page for accuracy about your subject, and the two included revisions cover both text and visuals.

I need your topic, your audience and what the reader should be able to do at the end, which is the single most useful sentence you can send. Then anything that captures your method: notes, recordings, slides, past client documents, existing posts. Brand assets, if you have them, so the design matches your identity. If you want a specific look, show me one or two documents whose style you admire.

The delivered file is a designed PDF, which is the right format for downloads, email delivery and printing, but not for editing. If you need to update the document regularly on your own, tell me before ordering and I will set it up accordingly, usually by delivering an editable Google Slides version alongside the PDF. Small corrections after delivery are covered by the two revisions included in every package.

Order the playbook or lead magnet when the document teaches a method and the reader has to apply something: frameworks, matrices, checklists and exercises carry the value. Order the illustrated ebook when the document is a narrative to read and keep, where AI illustrations and a book-like layout carry the experience. Both run 10 to 30 pages with two revisions; the lead magnet starts at $50, the ebook at $75. For an opt-in incentive, the lead magnet converts better because it is shorter and more concrete.

Put the playbook behind a form, a landing page or a scorecard quiz, and it earns the email address because it demonstrates your method rather than claiming it. The usual next steps are a ScoreApp quiz as the gate or a landing page CRO audit of the page that offers the download. I build these documents constantly for my own CRO clients, as a Fiverr Pro certified seller with 1,500+ projects delivered and a 4.9 rating over 900+ reviews.