Your Expertise, Turned Into a Document

A lead magnet solves one problem completely and quickly, in about 10 pages, and exists to earn an email address. A workbook makes the reader do the work, with exercises and fillable sections across roughly 20 pages. A playbook is your method documented in full, with frameworks and a roadmap, at around 30 pages - the document you'd hand a client or a new hire.

Depending on the package: 10, 20 or 30 inside pages, 2, 4 or 8 information design visuals, a cover, a clickable table of contents, and on the higher tiers exercises, fillable sections and a roadmap. Delivered as a designed PDF. Delivery runs from 3 to 5 days.

Either, and most clients land in between. Send notes, a webinar recording, existing blog posts or a voice memo explaining your method, and I structure and write it. If nothing is written, we build the outline from a short brief. The expertise is yours; the structure and the writing are mine.

Information design, not illustration: matrices, decision trees, comparison tables, scoring grids, process diagrams, checklists. Each one takes an idea that would need three paragraphs and makes it readable in five seconds. These are usually the pages readers screenshot and share, which is exactly what you want from a lead magnet.

Basic, in most cases. A lead magnet earns an email address by solving one problem completely - 10 focused pages convert better than 30 that cover everything, because the reader can see the end from the start. Pick Workbook or Signature Playbook when the document is the deliverable itself rather than the hook.

Your topic, your audience and the outcome you want the reader to reach. Anything that captures your method helps: notes, recordings, slides, past client documents. Telling me what the reader should be able to do at the end is the single most useful thing you can send.

That is what most of them are for. A well-built playbook is the most durable lead magnet available: it earns the email address, it demonstrates your method rather than claiming it, and it keeps circulating long after the download. Pair it with a landing page or a scorecard quiz and it becomes a full acquisition funnel.

The delivered file is a designed PDF. If you need to update it regularly on your own, tell me before ordering and I'll advise on the right setup - it usually means delivering an editable Google Slides version alongside the PDF.

I'm a Top 1% Fiverr Pro Certified seller with 1,500+ projects delivered across 250+ industries and 800+ five-star reviews. I hold an MBA in International Marketing and 6+ years in conversion systems. I build playbooks as part of my own client work, which is why mine are structured to be used rather than admired.